Target audience: Profile

Name: Sarah Worrall
How old are you: 17
What do you do in your spare time: I watch films, my favourite being jumping jack flash. I also socialise with friends by: shopping, cinema, going out for a meal and parties.

Occupation: Work at Mcdonalds as a crew member
Study: film studies, english and law
What do you do in your spare time: I watch films, my favourite being jumping jack flash. I also socialise with friends by: shopping, cinema, going out for a meal and parties. 
Favourite artists: Demi Lavato
Favourite book: Frankenstein
Preferred genre: Pop
Role model: Cobie Smulders and Rhea Seehorn
Tv show: How I met your mother
What do you spend your money on: I recently bought a apple mac
Favourite drink: Orange juice
Favourite food: Olives/cheese/crisps
Pets: cat, 3 fish
Career aspirations: Police officer or prison guard

Name: Kelly Harrison  

How old are you: 17

What do you do in your spare time: Listen to music, socialise with friends

Occupation: College student
Study: Media studies, photography, english language and literature 
Favourite artists: The 1975 and Paramore
Favourite book: The hunger games series
Preferred genre: pop rock/indie
Role model: Jennifer Lawrence
Tv show: How I met your mother
What do you spend your money on: Clothes/shoes/music
Favourite drink: Diet coke
Favourite food: Pizza
Pets: cat
Career aspirations: Journalism or something media based

Name: Anna Higgins 

How old are you: 17

What do you do in your spare time: Go to gigs/listen to music 

Occupation: College student
Study: Media studies, geography, english language 
Favourite artists: Paramore, Blink 182, fall out boy
Favourite book: The fault in our stars by John Green
Preferred genre: pop/rock
Role model: Hayley Williams
Tv show: The walking dead
What do you spend your money on: music magazines/cd's/makeup
Favourite drink: Lemonade
Favourite food: Lasagne
Pets: Dog
Career aspirations: Geographer

Mood board of audience's interests: 

I have discovered that my primary audience all have similar interests. Each teenager has a female role model which they either look up or relate to; therefore I believe that the choice of using a teenage girl in my music promotion video was a perfect idea, given that they will be able to create a relationship with her. It's apparent that most teenagers use music as a form of escapism, a fact I discovered when interviewing a girl that is my primary target audience. I believe that my artist will offer that. She sings about all of the things she wish she had done as teenager, which will prove to the girls listening that they should not hold back or be phased by people's opinions. I believe that my artist offers some guidance, and who can prove that my audience do not have to live up to an idealistic view but be their own person.I am also considering to include props such as: makeup, clothing and glitter - all of which my target audience have an interest in therefore they will relate to my product.