What have you learned from your audience feedback?

Interests and hobbies of someone who is my target audience

I believe that my target audience would like my artist as she fits into the same category as: K$sha, Ellie Goulding and Lana Del Rey, who all produce music that are of the pop genre. When interviewing three girls in order to get an understanding of my audience, I questioned them on their role models. An example of some of these role models were: Jennifer Lawrence and Hayley Williams:

  

Both of these females are strong willed role models who are incredibly successful. I believe that my target audience will also find 'Dakota Harper' an inspiration as she to is a role model, who like Hayley Williams, dresses however she wishes to express her individuality. Thus, I am definitely pleased that I created an artist with a persona that teenage girls can look up to, as it is apparent that they are always searching for role models who they are able to relate to.

Peer feedback: 

 

I received a lot of critique about my artists pose on my CD cover, as many people suggested that I choose a photograph where my artist was looking directly at the camera. However, I decided not to act upon this feedback as my artists persona is someone who does not follow conventions, thus her pose represents an alternative, laid back character. The feedback I did decided to act upon was the cutting out/outline of my artist, as it appeared unprofessional. Another alternation I made was to sharpen the image, by using a filter on Photoshop, which made my artists eyes brighter and nose more defined.

The most popular critique I received about my poster was the quality of the main image. Thus, I decided to edit the photograph again and sharpen particular elements such as my artists eyes and nose. Given the reccuring matter of my artist's edge appearing too cut out, I completely neglected the idea of having a white outline and instead took more caution when using the 'Magnetic Lasso' tool. Font was also an issue for both me, and my peers. Therefore I completely changed the cursive font used on both my poster and CD  for a more bold, eye catching font which suits my artists alternative persona more. 

I definitely believe that acting upon peer feedback is important, given that the majority of my class can be categorized into my target audience. Their opinions mattered given that they would be the ones to purchase my product, therefore I believe that catering to their preferences will overall make my product more successful.