Brief proposal

The brief I would like to persue is 'A promotion package for the release of an album, to include a music promo video, together with a magazine advertisement for the digipak and a cover for its release as part of a digipak.'I have decided to choose this brief as I have an interest in music and often wait for new albums to be released, thus I thought this brief was most suited to my knowledge. Although I took part in film at GCSE level I believe that shooting a music promotion video to a higher standard will be an interesting challenge. As I created magazine pages last year at AS level I feel fairly confident that I will be able to broaden my knowledge on the conventions used for posters, also developing my Photoshop skills and perhaps experimenting with diverse tools.

I wish to research the electro pop genre as it is becoming increasingly popular as artists such as 'Ke$ha' and 'Ellie Goulding' fall in to that category; therefore there will be a wider audience that will view my products. My CD will take a similar approach to the examples below. My artist will be the main focus, where her persona will be portrayed through her appearance and the use of fonts and backgrounds.

Ke$ha

Ellie Goulding

Video and music:
The track I am going to choose will be from the artist 'Marina and The Diamonds' as her lyrics are meaningful yet playful. I have a slight idea of what I wish to achieve concerning the music promo video, however I believe that my idea's will change drastically once I begin to research more thoroughly. Before I finalise on a particular idea I wish to research other artists of a similar genre to see if I prefer their style of video or lyrics more. My three main inspirations at the moment are: Sky Ferreira, Marina and the Diamonds, and Lana Del Rey. Although Lana Del Rey has a rather diverse appearance compared to my other inspirational artists I love her music videos as they usually have a narrative portrayed that my primary audience will be able to connect with.

Marina 

         

Lana 

Sky 

Artist persona:
 I want my video to feature a strong willed character who my target audience of female teenagers will be able to relate to. When shooting my music video I want my artist to be a likeable, relatable character and for the lyrics to be portrayed throughout the music video. Overall, Marina and the Diamonds is my main inspiration for when I build my artists persona as she definitely tried to emphasise the independent, strong woman and proves to her listeners that they should never be belittled by anyone.
Marina and the Diamonds: Interview

• Did someone in particular inspire your single Primadonna? Or is it metaphorical? Yes. When you are with the wrong person, who doesn't really love you, all you want is to be adored. It makes you more inward and needy. GROSS. So I flipped the pages and channeled the idea of being a person who didn't need anybody. A primadonna who was adored the entire world over.
• What made you reach for the bottle and go blonde? Blonde symbolises sexuality and power - it holds very different connotations. The archetypal star has always been blonde. I wanted to see how it felt.